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ZOE PUTS A ZING IN PR FOR MULTINATIONALS
ATLANTA, Georgia, June 4, 2012 -- Zoe Worldwide, a leader in global public relations, established operations in Atlanta to extend its public relations services to companies in North America and international companies with operations in the Atlanta metropolitan region and the Southeast United States. “The idea of Zoe Worldwide was born in Brussels, Belgium and I chose Atlanta because of its worldwide reputation as an important international city,” said Simonetta Esposito, founder of Zoe Worldwide..
Esposito believes that reputation -- which has led 2,800 overseas companies and 75 consular or trade missions to open offices in Atlanta, according to the Metro Atlanta Chamber Global Commerce Council -- will provide a solid base for her to introduce Zoe Worldwide and its services to a broad new group of businesses with global supply chains.
Zoe’s value to those companies is Esposito’s extensive international public relations experience and media connections in promoting products to audiences in numerous countries. A native of Naples, Italy, Esposito managed communications and marketing for leading multinational corporations in the United States, Europe, the Middle East and Africa for more than 15 years before forming Zoe International in 2010.
“When you communicate internationally, it is important to take into consideration the needs and cultures of each country,” said Esposito, who speaks English, Italian and Spanish. “The advantage Zoe gives clients is that my experience in Europe, the United States and South America allows Zoe to be the single point of contact for a company’s public relations needs anywhere in the world.”
Services Zoe’s public relations team provide include helping global businesses develop effective product launches and promotions by creating audience-specific media lists, writing and distributing press releases, organizing press conferences, managing media events and providing media monitoring and analysis.
As part of Zoe’s public relations services, Esposito also helps company executives find destinations for business meetings, trade shows, employee incentive trips and customer rewards events at destinations in Europe and elsewhere. To ensure employees and customers have a memorable time, she works with company leaders throughout such experiences as driving Ferraris on test tracks in top locations, attending Formula One Motor Sports events, participating in Pro-Am golf tournaments with top golf personalities or being invited to other events at the world’s most desirable venues.
In addition to public relations, event and trade show management, Zoe Worldwide also offers marketing services that include developing sales and promotional literature such as logos, brochures, posters, presentations, websites and newsletters. Marketing materials can be prepared in multiple languages depending on the venue and audience.